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Gen AI and business performance
Learn from the Gen AI Leaders who are already seeing significant gains in annual revenue and ROI.
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Gen AI and business performance
Data Modeling & Activation Partnership for Growth
Ready to unlock the power of AI for your marketing? Download the full report now and discover how Making Science and GrowthLoop can help you achieve remarkable results.
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Data Modeling & Activation Partnership for Growth
White Paper: ad-machina for Automotive
Discover how to solve the specific challenges of the Automotive industry thanks to ad-machina through brand and coverage control.
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White Paper: ad-machina for Automotive
Expert Report – How automated solutions can transform your performance marketing
Performance Marketing World (PMW) with the collaboration of Making Science has elaborated this report where you can discover how automated solutions can combine generative AI and first-party data to power more personalized and effective performance marketing campaigns
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Expert Report – How automated solutions can transform your performance marketing
BigQuery Capacity-Commercial Models
This paper discusses the changes in pricing and capacity planning for Google’s BigQuery platform. It introduces BigQuery Editions, new capacity-commercial models, and highlights the importance of capacity planning to optimize performance and costs.
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BigQuery Capacity-Commercial Models
The Future of Technology in a Rapidly Changing World
Report based on a survey of 1,000 US-based C-level executives, focusing on the challenges faced by CIOs, including economic concerns, talent management, and outsourcing as a strategic solution.
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The Future of Technology in a Rapidly Changing World
How marketers can master Data Activation
Explore the challenges marketers face in utilizing data effectively. It discusses fragmented data foundations, missing quality and compliance basics, and data activation inefficiencies. The paper emphasizes the need for streamlined integration, data quality assurance, and maximizing the value of data for marketing impact
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How marketers can master Data Activation
Acceleration through Data and Personalization
This paper explores leveraging the latest technologies in the privacy era to prove campaign incrementality and enhance customer personalization. It emphasizes data-driven acceleration, privacy challenges, incremental experiments, and the importance of personalization in a competitive advertising landscape.
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Acceleration through Data and Personalization
Enhancing Tourism Marketing: The Impact of Ad-Machina’s Hyper-Personalized Ads
Discover how the tourism industry is adapting to new technology and leveraging cognitive biases with the help of ad-machina. Explore the success story of Iberostar Hotels & Resorts and the significant improvements in bookings, cost reduction, and user relevance achieved through hyper-personalized ads.
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Enhancing Tourism Marketing: The Impact of Ad-Machina’s Hyper-Personalized Ads
E-commerce and Emerging Trends in the Retail Landscape
This paper examines the evolving world of retail and the impact of technology and other factors on the e-commerce industry. It explores trends that will shape the retail landscape in the coming years.
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E-commerce and Emerging Trends in the Retail Landscape
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