How to implement successful digital strategies for Black Friday and Christmas campaigns
Last Tuesday we organized a breakfast together with Google in Peyote-San, in which we shared our strategic vision to face the digital marketing challenges and the required preparation for the Black Friday and the Christmas Campaign.
José Antonio Martínez, CEO of Making Science, kicked off the event with a short introduction explaining what Making Science is and our vision. He introduced some of our success stories from our clients such as Black Limba and Habitissimo whom both in later sessions shared their experiences and improvements in the digital sector.
We’ve seen how Black Friday has become a key date for Spaniards, 70% of consumers have delayed purchases waiting for this day. In fact, the Spanish market is one of the markets with the highest interest per capita for Black Friday.